No more guesswork. Every keyword gets an opportunity score so you always know where to focus.
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Every keyword gets a single number out of 100 that tells you whether it's worth targeting. Four sub-scores break down exactly why.
Measures how much search traffic your keywords attract versus how hard they are to rank for. High popularity with low difficulty means high opportunity.
Evaluates the strength of competitors ranking for your keywords. Factors in download volume, revenue, how many major players dominate the results, and how actively they maintain their apps.
Reflects where your app currently ranks in search results for each keyword. Top 3 rankings are flagged as positions to defend.
Audits your metadata quality. Penalizes underutilized character limits, duplicate words across fields, and formatting issues like spaces in your keyword list.
Connect your App Store Connect account and manage your listings without leaving Northstar.
Import your titles, subtitles, keywords, and descriptions across every locale in one click. No more copy-pasting between browser tabs.
Edit metadata for each localization individually. Tailor keywords, titles, and subtitles for every market your app targets.
Screenshots are automatically scanned to extract keywords from captions and on-screen text, so you can see which terms your visuals reinforce.
When you're ready, push updated metadata directly to App Store Connect. No manual re-entry required.
Know exactly who you're up against and where they're vulnerable.
Northstar scans search results for your keywords and surfaces the apps you're actually competing with, ranked by how often they appear.
Reviews are analyzed to surface strengths, weaknesses, and a competitive strategy. Find the gaps users are complaining about and position your app to fill them.
See which keywords you share with each competitor and compare rankings side by side. Spot where you're winning and where you're losing ground.
Each competitor gets a defensibility score based on downloads, revenue, app age, ratings, and update frequency, so you know which ones are beatable.
Northstar includes an MCP server with 30 tools that let Claude, ChatGPT, or any MCP-compatible assistant work directly with your ASO data.
Your AI assistant can pull your current titles, subtitles, keywords, and descriptions, then push updates back, all without leaving the conversation.
Analyze metadata across all your localizations at once. Find untranslated fields, underutilized character limits, and outdated descriptions in seconds.
Manage keywords, track competitors, run scoring, sync with App Store Connect, and create projects, all through natural language.
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